THE BARBIE MUSIC VIDEO STUDIO
We started the school holidays off with a bang! Together with Not So Normal Productions, we bought the Barbie ‘You Can Be Anything’ pop-up music video studio to life at Westfield Bondi Junction.
We encouraged little ones to jump inside our green screen video booth and dance the day away! Our studio lighting and on-site preview TV made the kids feel like they were on the set at a pop-concert with their favourite Barbie Fashionista – they LOVED it!
Each “You Can Be Anything” video clip featured bespoke animated content featuring key Barbie and Ken dolls from the Fashionista range. Kids were able to choose from three unique Barbie world’s to star in and to add another element of fun, there were physical props on set for kids to dress up in and interact with during filming.
We created a custom Barbie branded microsite for the activation – Mum’s were sent a link to view the video on our microsite via SMS and email and were also given the option to share on social media with friends – check out our microsite here.
Over the three days we captured many videos which were shared countless times on social media with the hashtag #BarbieMusicVideoStudio – a huge success!
There were also a few familiar faces at the activation, Roxy Jacenko bought her little ones along to get in on the fun and we also spotted Jess Rowe and Kate Ritchie who took to social media to share their experience.
Overall the event was a huge success and we absolutely loved being apart of it. Do you have an idea that you want to bring to life? Get in touch – firstname.lastname@example.org