Last Christmas we executed a highly customised event for Microsoft using custom event technology to produce instant, personalised wrapping paper

We were happier than a bunch of kids on Christmas morning when The Spaceship approached us to create a custom experiential activation for a Microsoft Christmas campaign at their flagship stores in Sydney and New York City.

The brief: Create a memorable onsite experience for customers, allow them to personalise their own creation and give them something tangible to take home.

We worked closely with The Spaceship from conception, through to testing and in-store execution to develop a custom software workflow which would deliver instant, large-format printing in-store.

So, how exactly did we pull off this bit of magical Microsoft holiday fun? First, participants were guided through a series of steps in-store to customise the colour scheme and design of their paper, as well as the option to include their own personal message.

The activation was engaging and distinctive onsite, and customers were delighted with their personalised creations. An Australian first, this unique concept guaranteed that the event would be engaging and distinctive onsite. Our team printed over 1,000 sheets of personalised wrapping paper and received countless positive comments from customers – reinforcing that personalised experiences aren’t go out of fashion any time soon.

Check out the consumer journey down below.

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