We helped launch one of the coolest collabs of the year with a bespoke video booth activation for two iconic ice-cream brands

Unless you’ve been hiding under a rock this past week then you would have heard about one of the first big brand collaborations of the year – Drumstick and Gelato Messina. These two *iconic* ice-cream brands teamed up to bring the classic flavours of Messina to supermarket shelves through the heroes of everyone’s childhood beach desires – Peter’s Drumstick.

After curating four magical, mouth-watering flavours for ice-cream lovers to go crazy over – which you can read more about here – the collaboration needed something striking & distinctive to celebrate.

The team at Ian Kanik then enlisted us to help produce social content that would get (and keep) people talking about the products long after the launch ended. We worked with their team to provide a suitable photography solution – a bespoke video booth – that integrated perfectly into their set. What was that you ask? Oh just a custom designed freezer room filled with the delicious product of the hour.

The whole atmosphere helped to pump up the hype and brought smiles to everyone involved. Branding was applied to the beginning and end of the video captured, as well as the opportunity for the user to enter customisable copy to take it that one step further beyond cool (see what we did there?).

The overall result was a completely unique experience and participants walked away with a one-of-a-kind piece of social content that was instantly sharable and totally eye catching. We even achieved an over 60% share rate which is almost unheard of! Check out some of our favourites down below.

We LOVE working with iconic brands and helping them to celebrate the big (and little) moments. If you’re looking to take your next activation to the next level, why not try out something a bit different with a bespoke video booth? So don’t be shy, be polite and get in touch today!