Change things up with a run in our 180 photo booth – its a real time freezer

We were absolutely buzzing with excitement when Traffik approached us to provide a 180 photo booth for Lululemon at the Run Melbourne half marathon. The global activewear brand presented the event with over 20,000 runners and fundraising for charity exceeding 1.9 million dollars. We of course challenged ourselves to align with Lululemon’s core brand values and provide a truly energising, exciting and positive experience for runners on the day!

So what exactly does it take to capture the buzz of an activation of this kind? Try our epic Time Arc 180 photo booth! The multi-camera, bullet-time rig is world-class technology and the ultimate social content generator. The Time Arc 180 captures photos from all angles, brands them, and re-touches them instantly so they’re ready to share across social in minutes. The 180 photo booth makes a huge impact onsite and is hugely attention seeking – as lululemon discovered with over 250 Time Arc 180 clips captured by staff on the day!

Run Melbourne is one of the biggest running events in Victoria, with the aim to be bigger and better each year. We knew the Time Arc 180 would uniquely capture the post-run buzz and create a memento to last long after the the finish line. Lululemon’s hashtag #letyourmindrunfree got a good workout, with our social sharing software providing the ability for instant brand message amplification. Attendees loved the immediate accessibility to their photos and shares were popping up on multiple social media channels so fast it broke a sweat! Let’s be honest, did you even run if you didn’t post on social?!

We are always ready to take on a challenge, be it 180, 360 or something new – hit us up about our latest tech and event services, so you can let your mind run free.