We partnered with Caltex over the past year to provide a hot photo opportunity at their open air photo booth – the Champions Wall

For the past year we’ve been working with TLA Worldwide and Caltex Australia to provide V8 fans with a unique photo opportunity at select Supercars Championship events in 2018. The Champions Wall – an open air photo booth complete with instant prints and custom overlays – was a fan favourite and provided attendees with the opportunity to receive a photo with their fave Supercars driver’s signature on it!

Caltex experimented with the creative, ensuring that things track-side were never boring. They had everything from animated video signatures to matching the ‘Retro Round’ theming to adding in the co-drivers signature where relevant.

Fans experienced a mini win when they got to step up to the podium, hold the replica trophy high and give their brightest winning smile. Once the camera fired, there was data captured for Caltex and instant digital delivery and a high quality 6×4” print for the fan. Wins all round if you ask us!

Our 2018 experience with Caltex by the numbers:

• 9 locations around the country for a total of 26 days.

• 10,811 unique pieces of social content captured.

• 8,325 customised SMS’ sent delivering content.

• 4,217 shares to various social channels.

• 104,353 branded gallery impressions.

• 870,579 total estimated online impressions.

• 1 very happy client.

We loved the opportunity to get to work with some of the best in the Supercars business and strengthen the relationship between Polite and TLA.

Here at Polite Social we live for long-running campaigns and are committed to providing the best ongoing service, actively listening and implementing key feedback in order to build upon the success of each event.

Got something big coming up and want to add a little something extra to increase your social amplification and fan engagement? Be polite, get in touch! We’d love to help you cross the finish line with a bang.